Search Engine Optimization or SEO is a crucial aspect of marketing a website online. It involves research analysis and advanced knowledge of ever changing algorithms.
Knowledge is Power
In order to properly engage your website with search engines we must start with a few critical objectives.
1.Meta-Tag Research - Reviewing your current online exposure and that of your competitors through meta-tags found in the back-end or html coding of your website. Creating a list of keywords and phrases relative to your target audiences and apply this through meta-tags to reflect how you want the search engines to list you in their search criteria. Alt image tags, title tags, keyword phrases and descriptions are, modified to create an effective way for search engines to list you in the natural search environment.
2. Analytics - Google Analytics goes a long way in understanding where your traffic comes from and why. It reflects the search terms that are used to find your site from multiple sources, quantifies advertising and referral activity, tracks ecommerce revenue and can validate project goals and website conversions.
3. Webmaster Tools / Google Search Console - This is a must have when it comes to understanding how Google views the content, meta-tags and structure of your website. Insights from Google offer advice on how it perceives your website so appropriate changes can be made.
4. Sitemap Generation - Creating sitemaps, both html and XML, offer an inside access point for search engines to understand content modification or how frequently you change content. It also offer a more efficient way for search engines to crawl your website allowing fresh content to be listed, this is especially important when it comes to blogs. Categorization of content is an additional feature that expresses the priority of content from one page to the other.
5. Mobile Website / Smartphone and Tablet Access Evaluation - Google and other search engines have modified algorithms which can put your website at risk if it does not maintain a mobile friendly website with relevant information. Today's technology allows us to use "Responsive Mobile Designs" that allow the website to adjust based on the device or platform viewing it. This is relative to any operating system, i.e. Apple OS, Google, Android operating systems and web based browsers like Chrome, Fire Fox, Safari etc. We review ease of access and use of any existing mobile platform and suggest alternative meta-tags relative to the mobile audience that you are looking to attract
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SysCor Web Design & Marketing has a highly skilled team with an eye for details. We got exactly what we wanted and more. The project management and communications works really well through the online tools and the dedicated project manager made a great job keeping things together. We are looking forward to the next collaboration!
— Marcus R. Miami, Fl.
Working with SysCor Web Design & Marketing team was a pleasant experience. Two things in particular about their service is exceptional: their speed of response to emails, they were always available to answer my questions and provide feedback as the project went along. Secondly, they demonstrated a clear understanding of the scope and nature of the project and delivered accordingly.
— Sophia F. Buffalo, NY
SysCor Web Design & Marketing has helped us the best in redesigning our website. They not only reduced its loading time by implementing the right technology but also ensured that it is attractive and easy- to- use. They developed our website to be Responsive with regular updates. Highly recommend them if you are looking great output.
— Lorena j. – Chicago, Ill.
SysCor Web Design & Marketing offered us the right guidance when we required a website to promote our business. Before hiring them, we had a discussion with their development team and they guided us on information needed for the development of our website. The development team was in touch with us throughout the development process and ensured that they are creating everything per our need. In the end, we have our website that has been helping us grow our business. Thank you SysCor Web Design & Marketing!
— Anthony G – Newark, NJ
Fantastic work! I am just impressed by their service quality and working strategy. I hired them for the development of my online store and they satisfied me by delivering. They have great expertise, are dedicated, attentive, talented and care much about the clients needs. Highly recommended.
— Stephen B. – New York, NY
