Our Complete Website Marketing Service offers a unique way to create, increase and optimize website traffic.
We analyze your website and client base to understand its overall marketing impact through natural search, social media, newsletter subscriber retention, and advertising campaigns. We prioritize marketing issues and address these issues in order of importance. This allows us to utilize our marketing efforts to create the quickest, most accurate, and cost-effective marketing solutions.
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We don’t just want to see your project succeed – we want to see your business succeed. We are invested in our client relationships and have created long-lasting partnerships with many great companies and entrepreneurs. Why work with us? Because we will truly be your marketing team.
Knowledge is Power - In order to properly engage your website with search engines, we must start with a few critical objectives.
Reviewing your current online exposure and that of your competitors through meta-tags found in the back-end or Html coding of your website. Creating a list of keywords and phrases relative to your target audiences and apply this through meta-tags to reflect how you want the search engines to list you in their search criteria. Alt image tags, title tags, keyword phrases, and descriptions are, modified to create an effective way for search engines to list you in the natural search environment.
Google Analytics goes a long way in understanding where your traffic comes from and why. It reflects the search terms that are used to find your site from multiple sources, quantifies advertising and referral activity, tracks e-commerce revenue and can validate project goals and website conversions.
Google Search Console - This is a must-have when it comes to understanding how Google views the content, meta-tags, and structure of your website. Insights from Google offer advice on how it perceives your website so appropriate changes can be made.
Creating sitemaps, both HTML and XML, offer an inside access point for search engines to understand content modification or how frequently you change the content. It also offers a more efficient way for search engines to crawl your website allowing fresh content to be listed, this is especially important when it comes to blogs. Categorization of content is an additional feature that expresses the priority of content from one page to the other.
Google and other search engines have modified algorithms that can put your website at risk if it does not maintain a mobile-friendly website with relevant information. Today's technology allows us to use "Responsive Mobile Designs" that allow the website to adjust based on the device or platform viewing it. This is relative to any operating system, i.e. Apple OS, Google, Android operating systems and web-based browsers like Chrome, Firefox, Safari, etc. We review ease of access and use of any existing mobile platform and suggest alternative meta-tags relative to the mobile audience that you are looking to attract.
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If you are a company or a high-profile individual, then you understand how important your reputation is.
For your information, your online reputation might be your best asset. If you are a company CEO, whatever shows up when they search for your name matters. What potential clients see will play a part in the decision they make about working with your customers. SysCor Web Design & Marketing Reputation management will help you work on your reputation and help you send the right message to the people watching.
It is important to work with reputation management professional. Whether you are dealing with negative reviews, negative press coverage, or a crisis that affects your image, our reputation management team will help you through this. Our focus is on presenting your image to your target audience professionally. Our approach is to address specific elements of each individual case for the best results.
Online reputation issues have proven problematic for people looking for a job. It is well known that mover 90% of companies in the US research online when recruiting a candidate. There are about 34% of hiring managers have dismissed potential candidates because of online reputation issues. Facebook has become a popular recruiting site with many colleges now checking the reputation of potential students online.
A bad reputation can happen to everyone including good people and good companies. There are situations where you share your name with a criminal. You might also have been falsely accused or dragged into a political debate that makes you look bad. Companies might have thousands or millions of good reviews. However, one negative review can bring everything down. These are factors that might be difficult to control but can greatly affect your online reputation.
Though every brand or individual is unique, there are specific factors that can tell you whether your reputation is working for you or against you.
How Do You know You Have Good Online Reputation? Accurate Search Engine Results - If you Google your name or your brand, you will get accurate results that are about you or your brand. Accurate results mean that there are no results from people who share your name.
Our social media management program is calculated every step of the way.
Strategy - Once a social media manager is assigned to your project, our team will work to create a personalized strategy that is tailored to achieving your goals. In this stage, we create the customer’s persona. In order to determine the best strategy, we research, develop, and design content that best targets the needs of the potential buyer.
Content Calendar - After the strategy is devised, we create a customized content calendar. The calendar typically stretches over a month of time. It includes the days and times that content will be posted, the content itself, and the platforms the content will be posted on. The content calendar is provided at the beginning of each month, so you may make changes as you see fit.